Our Mission

HAN PR is a boutique PR & marketing agency specializing in creating national media and marketing campaigns for consumer lifestyle brands in fashion, accessories, beauty, health & wellness, food & spirit, business, tech and kids & parenting.  We built our reputation by becoming an extension of our client's marketing team.  After an extensive market analysis, we create a unique campaign that suits each client's business goals.  From emerging brands, tech startup's to globally recognized brands, we provide the highest quality of work, which in return produces tangible results for our clients. 



Meet the Team


Sandy Han, founder

A creator who truly understands the stakes and excels at finding ideas and solutions.  She developed her solid background over the last decade in PR and marketing.  From startup to publicly traded companies, she has played an instrumental role in propelling growth and brand awareness.  Her publicity and marketing expertise afforded her to work with a diverse roster of brands in lifestyle consumer products - fashion, accessories, beauty, business, tech, kids & parenting, health & wellness and food & spirits. 

She has represented national and internationally recognized brands such as: Eugenia Kim Hats & Accessories, 3.1 Phillip Lim, ABC's hit reality TV show Shark Tank's Daymond John, Blueprint + Co, Robert De Niro's VDKA 6100, Grace Hightower De Niro's Grace Hightower & Coffee of Rwanda, Jamba Juice's Talbott Teas, Skeeter Nut Free, Cake Boss Cafe Times Square, Discovery Channel's Curvy Brides stars, HGTV's Genevieve Gorder, Body By Simone Studios, TODAY Show Digital Lifestyle Expert Contributor Mario Armstrong and his live interactive talk show - Never Settle Show, TODAY Show Contributor and Play Expert Meredith Sinclair, LeapFrog, Razor, BrickStix and many more.




Johann Cuervo, director

With over a decade of experience, he is no stranger when it comes to building successful PR campaigns.  From emerging to internationally recognized brands in fashion, beauty, accessories, and lifestyle category.  The approach he takes is different, he creates opportunities by tailoring the message to speak directly to the respective media, which ensures top-tier national media coverage, brand awareness and sales.

His extensive media relationship, industry connections and personal network has been instrumental in campaigns for brands such as: Bell & Ross, VDKA 6100, Lacoste, The Art of Shaving, Daniel Wellington, EFM by Donrad Duncan, Shore Projects Watches, Stutterheim, IceMule Coolers and many more.